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Create a Loyalty Program for Your Business

Loyalty and rewards programs can be beneficial to both businesses and consumers. For the business, it can help build rapport with their customers, find out additional information about their customers, increasesales and, well, build and reward loyalty. For the consumer, loyalty programs often mean they can receive special discounts or other perks for their favorite businesses.

Know Your Customers

Before ordering loyalty program cards, you need to ask yourself a few basic questions to define the goals of your program.

Who are your customers?

It’s important to think about the different types of customers you currently have and create profiles for them. Think about their demographics, interests and purchasing habits. You’ll especially want to look at the characteristics and needs of the customers that frequent your business most often and those that make the most profitable purchases.

Which customers would you like to cultivate a relationship with?

Once you’ve thought about your customers, you’ll want to determine which customer types you want to cultivate the relationship with. Are you interested in rewarding your most loyal customers or are you looking to increase loyalty among fair-weather customers?

What type of customer information do you hope to attain?

Knowledge is power and knowing more information about your customers will help you solve their problems, offer products and services that meet their needs and better market your business. Make a list of questions based on the information you’d like to gain about your customers and their needs. Just don’t go overboard. Nobody wants to answer 20 questions to sign up for a loyalty program!

Loyalty Reward Ideas

Once you know your customers and which customer types you would like to reach, you need to decide what loyalty rewards or incentives you’re going to offer as part of your program. Here are three ideas to get you started, but be creative and develop rewards that fit your customers and your business!

Be Surprising

Instead of requiring your customers to rack up points or visits, which can sometimes take a long time, surprise them with rewards throughout the year. Nothing would feel better than stopping in at your local salon for a pedicure and being surprised with a free bottle of nailpolish or goody bag with product samples.

Create Customer Levels or Tiers

Set different tiered levels for your rewards program such as platinum, gold, silver and bronze and let your customers work up to increased rewards. At a coffee shop, you could start off with dollar off rewards at the bronze level and work up to free coffee for a week for your platinum level highly loyal customers.

Put the Customer in Charge

For your “high-rolling” best customers, let them feel like they’re a part of your business make a business decision. If you own a fashion boutique, each month you could let one loyal customer pick a sale. It could be a one day sale on purses, or accessories or anything with the color green in it. For an ice cream shop, you could let the customer create a their own sundae, name it after tham and feature it for one week during the month.

The most important things to remember when designing your loyalty program are to make it unique to your business and customers and make it easy. If you want customers to participate, it needs to be something they’re interested in and easy to participate in. The more unique and fun you make the program, the more they’ll want to participate.

Guest blog post by Jeff Fullmer of Plastek Cards. Plastek Cards specializes in manutfacturing a wide-range of plastic cards including gift cards, loyalty cards, key cards, smart cards, ID cards and the list goes on!

Groomsmen Gifts !

Weddings aren’t cheap, but most of the time the focus of a wedding’s expense encompasses the cost of the hall, the catering and flowers, and the photographer. However, you will have some hidden expenses for weddings as well. Grooms need to consider the groomsmen’s gifts that they are going to buy as a thank you for their friends who are acting as their groomsmen. Most of the time, the groom doesn’t even remember to do this, but it is a tradition that you probably don’t want to forget!


What type of gifts for the groomsmen should you choose? Well, it all depends on the groomsmen for whom you are buying. You have a ton of different options out there, and you don’t have to spend a lot of money to buy nice gifts for the groomsmen. For example, you could get wallets for each of the groomsmen, watches, flasks, money clips and more. As mentioned, you should take into consideration the people who are acting as your groomsmen when you are purchasing the gifts. For example, if you have one or more groomsmen that don’t drink, then you may not want to buy flasks.


Many of the gifts are under $30, so if you aren’t able to spend a large amount, you will still be able to afford some nice gifts. You can also find some gifts are costlier if you do happen to have more money to spend on your groomsmen.


Why are the gifts important? Your friends are there for you acting as your groomsmen, and they are doing you a favor helping you with the little things leading up to the wedding and on the big day. In addition, it is traditional to provide some small token of thanks for the groomsmen. Don’t break tradition, but use your head when you are buying these gifts!


Business Cards Make This Happen!


One of the most influential, yet overlooked tool in your advertising articles is your business card. There are a lot of methods through which you can catch the attention of clients to your business. Some do this by doing an advertising promotion in the form of a commercial in the newspaper or on a poster. Some don’t use advertising at all and prosper via positive word of mouth.

On an additional personal point if that individual travels about, the most excellent item is to take and give your personal business card. Business cards are greatly used in all kinds of firms. It replicates who the individual is. It provides the client an idea of what you are able of doing in regard with the services and products that you are offering.


Business Cards Assist EntrePreneur :

Business cards assist entrepreneur to reflect a fine business representation by giving importance to the services offered by a specific corporation. They can also assist to improve the individual representation of an entrepreneur. Making an effective and valuable business card is very easy, you can get the assistance of any graphic designing firm, there consultants are expert to design an effective business card for you. Business cards are the essential marketing tool that helps you to retain you potential clients.

Businesses endure because of expected and loyal clientele and having new customers. This will bring extra returns for the corporation and permits the corporation to develop rapidly. There is basic question that prompts out in everyone mind:

What details should I place on my business card?

The answer to this question totally depends upon the individual choice. The general details that can be found on a Business card includes your name, designation or profession, corporation or company, address of the corporation or where you do business from, your workplace phone number, home phone number, mobile phone number, and email address. Though, you must not put each of these bits of details on your card.

It is extremely suggested that you put an image or a logo design on your business card. Studies have revealed that people are more probable to remember a Business card with an image on it. It could be your image, a depiction of your product, or a combination of both. Image cards get noticed! A slogan is a one sentence profit statement. So using this is also helpful for your company.


Your business card should symbolize the ideal picture of your corporation:

Actually, it is the one article that will be kept in mind on that first meeting! Having a design that does not replicate what you do, could have a pessimistic impact on your business dealings. With that in mind, we powerfully deem that doing your own business card design is not the correct way to go. Leave the designing to the experts and indulge your precious time in more effective business dealings to have productive outcomes.