You want to contact a person for some reasons but can’t do so as you have lost his business cards. It means you have lost the personal identity of someone. Suppose you are a business man and do a lot of efforts to print and distribute your business card for the advertisement of your business but at the end of the day receiver loses your card. Your efforts become a futile exercise if you don’t get the desire result from it. What are the reasons behind losing business cards and how you can compel your customers to keep your business cards with them?
1. worthless business cards
Purpose of printing business cards is that it would help the people to contact with you whenever they need. But it is a common nature of human being that he doesn’t bother to keep those things with them that look ordinary, worthless and unappealing. Printing business cards is not the full effort done by you, print appealing and attractive one. In other words print custom business cards. Unorthodox style will help you a lot to stand out from the crowd. You are not supposed to hand over conventional type of pieces of cards. These may become an element to ruin your personal identity. But on the other hand if you print custom business cards with different shapes and style, it will force the receiver to keep it safe in his business card case. Try to avoid boring sort of cards templates. You are not bound to print what others are printing. Other than style and layout of card, thing that matters, is the color. Full color and CMYK printing is best option to utilize.
2. feeble business cards
Weak material is the other reason of losing business cards. You are aware about impact of custom business cards but you choose thin and scrawny cards stock. It may save your little money but also damage your business. Good quality material of cards can enhance its looks and acceptability. Usually people prefer to use 12 pt thicknesses. But reality is that it is not the appropriate type of card to print best business cards. 15 pt (350 gsm) is the right option. Add glossy, matte or UV coating. It will prevent the card from scratches and make it durable for long time. If you have allocated a handsome budget for the advertisement, try metal and plastic to print your custom business cards. You need to handover your metal or plastic identity once to your customer.