Using sticker printing for marketing your business’s products or services, or just for general branding purposes, can be a very innovative and effective means for targeting consumers. Sticker marketing can be fun and innovative, especially when done creatively. Stickers are excellent for promotional purposes because sticker giveaways incentivise people to place them on visible places, in effect turning people into ambassadors for your business and brand. Stickers have been around for decades which means they are attractive to all kinds of demographics because older and younger people can relate alike. Marketing your business goals or objectives through stickers can be very effective for communicating to your target audiences because of this.
Even though older and younger people can relate to stickers, they are wildly popular amongst children. Children love stickers! If you have a business that works with children, giving them stickers can really increase your Return On Investment (ROI) because children put stickers everywhere – they decorate their lunchboxes, backpacks, windows, school walls, and parents’ cars amongst other things.
The wonderful thing about stickers is that they are relatively inexpensive in comparison to many other marketing channels. Today’s modern business environment is increasingly competitive and advertising is ubiquitous. Stickers help break through the noise and clutter when incorporated into your marketing plan. If you are in the business of making money and increasing your sales then you should not ignore the power of stickers. They are cost effective and a powerful sales tool for driving your business forward.
In order to be effective stickers must be valuable to your target consumer. This means that they must be attractive and something that the person is going to want to display for others to see and not throw away in the trash. For added value you can print a message on the back of the sticker in order to increase your effectiveness and ability to convey messages to your audiences. Obviously, it is essential for your sticker to be well designed in regards to colour, shape, size, design and so forth.
Gio White is the Community Manager at www.garmentprinting.co.uk – it’s an online professional garment printing company specialising in custom t shirt printing and embroidery as well as other premiere printing techniques.