Create a Loyalty Program for Your Business

Loyalty and rewards programs can be beneficial to both businesses and consumers. For the business, it can help build rapport with their customers, find out additional information about their customers, increasesales and, well, build and reward loyalty. For the consumer, loyalty programs often mean they can receive special discounts or other perks for their favorite businesses.

Know Your Customers

Before ordering loyalty program cards, you need to ask yourself a few basic questions to define the goals of your program.

Who are your customers?

It’s important to think about the different types of customers you currently have and create profiles for them. Think about their demographics, interests and purchasing habits. You’ll especially want to look at the characteristics and needs of the customers that frequent your business most often and those that make the most profitable purchases.

Which customers would you like to cultivate a relationship with?

Once you’ve thought about your customers, you’ll want to determine which customer types you want to cultivate the relationship with. Are you interested in rewarding your most loyal customers or are you looking to increase loyalty among fair-weather customers?

What type of customer information do you hope to attain?

Knowledge is power and knowing more information about your customers will help you solve their problems, offer products and services that meet their needs and better market your business. Make a list of questions based on the information you’d like to gain about your customers and their needs. Just don’t go overboard. Nobody wants to answer 20 questions to sign up for a loyalty program!

Loyalty Reward Ideas

Once you know your customers and which customer types you would like to reach, you need to decide what loyalty rewards or incentives you’re going to offer as part of your program. Here are three ideas to get you started, but be creative and develop rewards that fit your customers and your business!

Be Surprising

Instead of requiring your customers to rack up points or visits, which can sometimes take a long time, surprise them with rewards throughout the year. Nothing would feel better than stopping in at your local salon for a pedicure and being surprised with a free bottle of nailpolish or goody bag with product samples.

Create Customer Levels or Tiers

Set different tiered levels for your rewards program such as platinum, gold, silver and bronze and let your customers work up to increased rewards. At a coffee shop, you could start off with dollar off rewards at the bronze level and work up to free coffee for a week for your platinum level highly loyal customers.

Put the Customer in Charge

For your “high-rolling” best customers, let them feel like they’re a part of your business make a business decision. If you own a fashion boutique, each month you could let one loyal customer pick a sale. It could be a one day sale on purses, or accessories or anything with the color green in it. For an ice cream shop, you could let the customer create a their own sundae, name it after tham and feature it for one week during the month.

The most important things to remember when designing your loyalty program are to make it unique to your business and customers and make it easy. If you want customers to participate, it needs to be something they’re interested in and easy to participate in. The more unique and fun you make the program, the more they’ll want to participate.

Guest blog post by Jeff Fullmer of Plastek Cards. Plastek Cards specializes in manutfacturing a wide-range of plastic cards including gift cards, loyalty cards, key cards, smart cards, ID cards and the list goes on!


Do you wish to save your funds and design effective business cards that will boost up your image? The subsequent steps will take you through the essential points for making an outline, a background along with a pleasant blush and tint of cool colors, and addition of content. Of course, you can select your own colors, font and other drawing options, but these steps would demonstrate you how to set up a design for easy business cards and get it prepared to send to the copier.

  1. Open Photoshop. Generate a fresh document with a thickness of 4.5 inches and a height of 3 inches. This scale will permit you to color your background ahead of the finishing of a business card size. This manner your business card will have graphics that flawlessly coat the boundaries. At this point, be certain to also place your Resolution to at least 300 pixels per inch. You will require switching to the CMYK color form before transferring to print; you can also use RGB if CMYK isn’t available.
  2. Now you will require to set up the plan before starting the real design. Make certain your scales are viewing; if not, go to View and click on Rulers. With the Move Tool chosen, click on the side ruler of the file and draw along the text to “draw out” a fresh guideline. Free the mouse to drop the direct into position. Then position guidelines. For the straight guides, click on the top ruler and pull down the document.
  3. To make the background, start in on by primary making a fresh layer. Click on the Create a new layer icon that is below your Layers palette (to open Layers, go to Window>Layers). Double click on your center Color icon and enter #d57815. Then alter your Background Color to #ef9d0e. You can choose any color you wish for.
  4. Now go to Filter>Render>Lighting upshot. To create a unique lighting effect for your business cards use oval handle.
  5. Now we will put in content. Make a new layer and select the Horizontal Type Tool. Select your font, size, and color using the kind toolbar at the top of the page. Then type your first line of content. If your font size inst appealing, merely highlight the content using the Type Tool and dragging diagonally to the content. Then modify the toolbar. For every line of content, make certain to generate a new layer. This manner you can simply shift them around.
  6. Now you just require to get your business card set for print! First of all, make certain to save a copy of your drawing so that you can later on amend your business card if required. Then in your Layers palette, click on the drop down menu and choose Flatten Image. All of your layers must be fused into a single layer. Lastly, you require altering your color mode to CMYK. Go to Image>Mode and select CMYK Color. If a box emerges asking for your consent, click OK. Be certain to save this compressed version in the format your printing company wants (JPEG, PDF, etc) and you are done!

Having difficulty in flourishing your business? Here are some secret tips to sustain

Business! Business! Business! What we all are looking for in this globalized era. Is this all? Competition has increased so much that everyone is wondering a unique way ought to flourish business to sustain in the market. “Difficulty” is one of the common aspects that everyone faces. Difficulty in what? Off course in flourish a business, now you don’t need to worry about I have some secret tips though which you can sustain in the market.

Your foremost business promotion tool is your business card. Now the question is how to make it effective piece of advertisement, though you already have been using this before but it didn’t worked much for your business. Here are few tips to design or revamp your business card:

Person’s Name and/or company Name

Person’s Title or some other explanatory content to signify what the person does if it’s not apparent from the company name. A mode to contact the individual — could be phone, fax, email, web page, mailing address, street address, etc. It is not essential to take in an entire listing of services or products on the business card. Keep it to the prerequisites. Use leaflets and individual interrogation to reveal the full variety of services or products you present.


Straight layouts are the most representative, extensively used design for business cards.


Whether using a parallel or perpendicular display, the individual name or the corporation name is generally the most important content point on the card. It is generally positioned in the center or upper half of the card and highlighted with a larger or bolder font.


Contact details are generally positioned in the lower half of the card (left, right, or centered). The desired way of contact (such as phone number or email) is normally highlighted with a larger size, bolder font, or more significant position.

Logo design

Business card design normally replicate the general and victorious layout pattern that places the image (symbol) at the top or upper left of the card followed by the headline (name) with the mark (contact information) in the lower right.

Following these secret tips you can revamp your business card and make it effective source of communication. I have few designs that can broaden up your vision: