For making a brochure unique and interesting you should be clear with such questions in their minds. What is the reason of your brochure? Is your brochure a promotional tool? Is it a complete product description-marketing piece? Or to put it another way, what sort of clients will be getting your brochure?
For all such queries one you should be focused, for those who are still into ambiguity let me make them clear.
Categories of brochures:
1. Most wanted brochure type is designed, keeping in mind to grab new clients. Just like any television ad, it screams for attention, and plays on the emotions of the purchaser. It has tempting and comparatively big headline, powerful visuals, and call an individual for an action.
This kind of brochure design works to build curiosity, and to makes aspiration for your products or services. It attracts clients to follow through by giving back a filled coupon, or calling, or coming in.
2. Second category of brochure is designed to guide your clients and instructs them with the detailed information about the products and services you are offering. These clients have contacted you with queries. Often they want to know everything about a product or service. The second brochure design is made to provide them with sufficient information that your clients are requiring. Certainly a brochure can both get attention and give detailed information, but you may not want to do this.
What are you trying to achieve? Do you want more loyal clients to come into your company? Then create curiosity and thrill with an advertisement type brochure designed to bring them in.
Or are your customers looking for details? Then you want to make a brochure packed with information especially for them.
It is preferable to design two different brochures to achieve these two different objectives. Detailed product information will not attract a new customer to call.sub standard sales brochure will not please your target customers. You should be clear with your objective and design your brochure accordingly.
This golden key should be implemented by you whenever you are designing a brochure. Think about this: If you are making the wrong brochure, you are just wasting your money, and you are losing your potential clients.