Many entrepreneurs have trouble to get a finest way to project their professional image, particularly through regular communication channels such as mailings and direct marketing. Every company has letters to mail to both partners and clients, and each letter is sent in an envelope. So it is important that the envelope should deliver the professional image. Envelope should be designed in such a way that it motivates recipients to open it. Having your corporate identity on your envelopes depicts your brand image. A colorful logo and few graphic elements such as circles, lines, squares and swooshes, if added in the envelope design gives a unique touch to your brand.
You can make your envelope look different by following these 5 easy steps:
1. Focus on your envelope color
Color is the major feature of your business envelopes. The trend of having white envelopes doesn’t exist much in this modernized era; you need to have a unique color for your envelope to give it a different look from others. Unique color besides being noticeable and striking, they will be remembered for longer time span.
2. Logo design
Logo designs, that are embossed in the envelope matters a lot. It is where people assess the official nature of your business envelopes. They review business envelope through the quality and inspiring nature of your logos and supporting images.
Therefore, you should be careful and mindful while creating your logo design on your business envelopes. Make certain that you utilize high resolution, full color quality logos and images so that it enhances the worth of your envelope and gain attention of the clients.
3. Text font style
The major content of most business envelopes is text. The font style makes a huge difference in how people will recognize these prints. Use simple and readable font’s styles and size, so that your message is delivered in a persuasive way. Using professional web 2.0 fonts will add value to your envelope.
4. Paper quality
Printing envelopes on low quality of paper won’t gain attention of your clients to read the material inside it, so use high quality of paper material. Use thick and smooth paper to appeal and grab the attention of your clients. Paper quality and paper finishes will make a huge difference on how your envelopes will look overall.
5. Extra marketing headlines
Finally, if you are the type of designer that uses additional headlines in business envelopes, you should understand that they can also contribute in the presentation of such prints. Use something explicit and targeted for your potential readers and you will see that they will obtain more positive responses from your business mails.
You can take help from a professional and expert people to design a unique business envelope for you that will surely boost up your image in the business market.