How to use Flyers in promoting your business

There are several ways to promote your business whether you have a store selling anti-aging products or if you have a bakery with homemade cookies. The most convenient and cheapest way to grab the attention of the people is to get your name out there with the help of attractive flyers. Effective planning can ensure that new customers will start coming in the door very easily.

Let’s explore some tips on making your business grow by using flyers as one of the small business marketing ideas.

1. Avoid too many colors and fonts

Some people use too many fonts and colors on the flyers due to which the customers are not able to get the actual message. The trick is to use only one to two fonts and keeping it simple.

2. Cut down the clutter please

While designing flyers, it is not right to include every product or service on one sheet of paper. If you do, it makes the design look cluttered and it is also not possible to make space for everything on the page. It is better if you cover just a couple of your key services and give more details about them in the design in order to create more impact.

3. Colored flyers are better

Given a choice, one should always use full color flyers compared to black and white ones. Color copies seize more attention of the people as they look more professional. However, if there are budget constraints then one can go for black copy against a bold color paper. You can choose any color like bright pink or yellow to stand out more than any other color. The eventual goal is to boost your message with the flyer.


4. Carrying customer info

Flyers carrying customer testimonials provide credibility to your company and your services/products. Testimonials should in fact be added in each of the marketing ideas and not just flyers. Full names and a photo should be included in customer testimonials.

5. Discount should be included

Attract customers by offering discounts. A discount coupon can gather much better results than anything else but it is advisable to have a good discount. If you are able to impress them in the first place then they will stay with you in the long run also. The product you are offering a discount for should be included in a photo. For example a water heater could be shown fixing if there is a service business like a plumber. People will redeem coupons more if you show the product or service.

6. Photocopies used should not be cheap

Photocopies are not the ideal choice for flyers as they make them look cheap. Run the copies off  the original or go for a Printing Service. Flyers should look crisp and professional while photocopies look cheap. These details are important to make an impact on potential customers.



Author Bio:

John Adams

Chief Editor of – it’s a printing website that provides Flyer Printing, Brochure Printing and other printing services online.


Choose Online Printing Company to Print Flyers

Term flyers is usually used for printing papers, printed and distributed to propagate something among the masses. Propagation is now changed with advertisement; hence flyers are the effective tool to advertise something. When you have a lot to say and less to pay, flyers come to your rescue. As per your requirement and budget you are free to print different types of flyers with different specifications. Commonly used flyers are A5, French fold and Business flyers. One may add some extra elements to make them more attractive and innovative.

Truly speaking flyers printing is not an easy task for those who know little about their specifications and capacities but similarly people who understand the worth of flyers in marketing their business, are getting maximum benefits from them. If you haven’t print flyers in your life and thinking to take help from it, I strongly recommend you to visit online printing company for the fulfillment of your needs.

Online printing is place that offers all the possible solutions for your printing needs. All the above mentioned types are being masterly printed at one shop, which is online printing company. Whatever you want, from style to color, paper material to laminations, each and every aspect is treated with full dedication only at online printing company. Don’t take a risk to place your order to local and ordinary printers. You may waste your money and time.